Table Tennis in 2018: a year to remember in the media!
(Courtesy of ITTF)
Table Tennis on TV: exceptional exposure, audience & value
It’s official! The sky really is the limit in terms of Table Tennis’ global exposure and popularity; and 2018 provided the hard evidence:
An accumulative audience of approximately 1 billion people tuned in to watch the ITTF’s key events during 2018 (World Table Tennis Championships, World Cups and World Tour Platinum) on TV screens across the globe.
The above events accounted for over 3,145 hours of broadcast time worldwide and more than 300 hours on CCTV-5, the dedicated Sports channel of China Central Television, which also registered over 800 million unique viewers.
The extraordinary levels of exposure resulted in total official sponsorship media value of approximately US $ 900 million, a figure that will rise further still following the recently concluded Seamaster 2018 ITTF World Tour Grand Finals.
Smashing figures on social media
Approximately 1.2 billion impressions were registered on the ITTF’s social media channels over the last year, including almost 550 million on Youtube, over 300 million on Weibo and over 200 million on Facebook, with Facebook posts reaching as many as 140 million unique users throughout 2018.
By showcasing the very best rallies and an unbelievable level of technical skill, tenacity and endurance that only Table Tennis can provide, the ITTF smashed its engagement figures across the board during 2018, growing its total number of interactions on Instagram by 50% to almost 7 million and on Twitter by an impressive 68%.
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